There’s a particular kind of frustration that comes with running a retail chain. You’ve got ten locations, maybe fifty, maybe two hundred — and every single one of them is fighting a slightly different battle in search results. One store in Denver ranks well for “outdoor gear near me.” Another in Phoenix is invisible. The product pages are identical. The GMB profiles are filled out. So what gives?The answer, more often than not, comes down to how search is handled at the strategic level. And for most multi-location retailers, that strategy still looks like it was designed five years ago…